DISRUPTIVE VENTURING
Enabling Just Group Plc to grow in the wider retirement market through a new, disruptive business model.
BACKGROUND
Just Group Plc, a £1.5bn market cap/FTSE 250 specialist retirement business, wanted to define and invest in a new type of proposition, product and business model to drive future revenue growth.
Our Work
Worked with the team to crystallise and quantify the opportunity for a disruptive play in the market.
Stretched and aligned the proposition to truly fit the Group’s purpose: Help people achieve a better later life.
Established a new venturing approach for the group through coaching, delivery model and governance design.
Multiplied the impact of the venturing team both within the venture and across the broader group through 121 and team coaching.
Impact
Mobilised the team behind a newly identified market opportunity and disruptive proposition.
Accelerated the pace of product and venture build by catalysing team clarity, confidence and pride.
Laid foundations for new proposition to achieve +20% vs. target in early market testing, ahead of wider launch.