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After two decades as a global senior executive and advisor with companies at all stages of maturity (inc. JP Morgan, Rio Tinto Alcan, Liberty Global, Clear Channel Outdoor, ITV and The Economist) Patrick believes it is essential to create an environment that enables high-quality, integrative thinking to deliver creative, ambitious, and sustainable solutions.
As a growth architect and unconventional guide, who trained as an investment banker, strategy consultant and executive coach, he examines an organisation through different lenses and connects the dots to help clients uncover the real challenge before crafting differentiating strategies and operating models. Ever mindful of what it takes to deliver sustainable growth, he stresses the importance of tackling the capability gaps and human dynamics that might stand in the way of clients reaching their full potential.
Though Patrick continues to enjoy playing a leading role at the heart of project delivery, he is also regularly called upon by the likes of Google and TM Forum to conduct, publish and present research on the use of digital technology, data and AI to drive profitable, sustainable growth.
After many years across the pond, he and his wife of 20 years have settled in London with their 10-year-old, football-mad son and suitably named teenage dog, Rascal.
In his spare time, Patrick can be found running too far (preferably in the mountains), enjoying multiple outdoor activities, playing bad chess with his son and indulging his lifelong love of history.
Gareth was born and raised in the UK. Today he lives in London with his French partner of 17 years, who is from Montpellier and works in the tech industry.
He is passionate about helping people and businesses to reinvent themselves to unlock their next stage of growth.
He spent 20 years in industry and worked for leading brands in the automotive, oil & gas, financial services and telco industry verticals. His last executive role was General Manager of the £3.5 billion PnL at O2 UK.
Today he works at the intersection of Strategy, Coaching & Growth Advisory.
Alongside creating Beyond the Blueprint, he is also a retained, Senior Advisor with Octopus Investments in London, one of the UK’s largest VC houses with investments in over 150 businesses.
He is also works in partnership with Wisdom8, a leading global executive coaching firm, to train C-level leaders, founders and NEDs to coach for greater leadership impact and fulfilment.
In his spare time, he loves to run, swim and do circuits. He also loves to travel and hike with his partner.
Charli is a C-suite growth partner, executive coach and passionate advocate for sustainability, with deep expertise spanning across commercial, strategy and transformation, gained from almost 20 years in the dynamic European media sector and strategy consulting.
She led two of Sky’s TV streaming subscription businesses. Firstly, launching Sky’s first organic market entry in 2017 into Spain, which created the impetus for the pan-European Sky Showtime service. She then moved to Germany in 2020 to deliver a turnaround of Sky Ticket (now WOW), establishing it as strong, end-to-end, growth business.
She has also steered multiple end-to-end sales and service platform transformations, including implementation of Agile methodologies, and managed numerous complex, cross-functional transformation programmes – from marketing to data, kids’ content to advertising.
Before Sky she worked in strategy at ITV, the UK’s largest commercial broadcaster, building on her initial 5 years in strategy consultancy with Marakon Associates in the UK and US.
She holds a degree in Economics and Management from the University of Oxford and, while London is home, she currently lives with her family in Munich.
Cheryl started her career in 2003 with Unilever, working on some of the UK’s most interesting brands; from Marmite to Pot Noodle, before a global remit with Axe (Lynx).
From there she took up the mantle of making Birdseye peas the most loved vegetable in the country & Birdseye Teatimes the heart of family life.
After 12 years in FMCG, fearful that she would be forever fighting with Tesco over end space (and a dawning realisation that there was more to marketing than FMCG) she took the leap to insurance and financial services with a move to the AA, spawning a quite remarkable (IPA-awarded) singing baby on her journey to transforming the AA brand and culture as Marketing Director.
In 2018 , moving from breakdowns to beds, she abandoned the safety of big corporations for the jumped-up scale-up sleep brand, eve sleep. She became CEO in May 2020, with a pandemic, unprecedented levels of inflation and economic instability thoroughly blooding her leadership brow. Unfortunately, the tsunami of market conditions wasn’t kind to large ticket, discretionary items, and eve sleep entered administration in October 2022 before being bought by Benson’s for Beds.
Never one to shy from an adrenaline-filled ride (or a packed diary), Cheryl’s now focussed on early-stage growth businesses, both launching a mission-driven start-up of her own in youth hospitality, and as a growth advisor to a number of entrepreneurial and founder-lead businesses. A fully-trained executive coach, she also works alongside a number of marketing leadership teams in the corporate sector, helping them develop their delivery and execution capability whilst keeping a smile on their faces….
Jen is a product evangelist and serial entrepreneur who loves to build businesses, innovative products and AI-powered software that have a positive social impact.
Over two decades running Digital P&L’s and corporate ventures for household names, such as BT, KFC and Specsavers, she has always focused on building inclusive cultures where people can do their best work.
Infusing her world-class technical skills with a deep-seated passion for helping people grow, she makes it a point to partner with senior leaders who are ready to unblock the path to growth. As advisor, mentor, executive coach, Board member, and fractional CPTO, she helps them craft compelling strategies, assemble agile technology teams, and design sustainable ways of working to bring innovative products to market.
Her desire to give back, love for connecting people and desire to feel connected to her community lead her to regularly lecture on AI, ethics, entrepreneurship and corporate venturing and to invest her time as Chair of Governors for her local schools, trustee of the KFC Youth Foundation, and as an active member of the Chief network.
A digital nomad at heart, Jen has lived across the UK and abroad, but has now settled in the New Forest with her husband, three children, two cats and a horse.
Will’s work is rooted in a lifelong fascination with human behaviour. Growing up above a pub as the son of publicans, he was immersed in the rich dynamics of people and relationships from an early age. This curiosity led to a degree in Psychology, a career in marketing, and his accreditation as an Executive Coach through the Association for Coaching.
Most recently, Will founded, grew and exited a marketing services business. Prior to that, he brought an entrepreneurial spirit to the big business environments he worked in.
Today, Will partners with Founders, innovation-driven Senior Executives, and Leadership Teams to unlock sustainable growth. His unique approach combines the roles of Advisor, Strategy Consultant, and Coach, offering tailored support for the challenges and opportunities his clients face.
Will’s experience spans businesses of all sizes—from local startups to global powerhouses—across industries and market conditions. His client roster includes iconic brands like Channel 4, Apple, Pinterest, Spotify, Google, Amazon, P&G, Virgin, Reebok and Audi.
Will is a Fellow of the Royal Society of Arts, a member of the Marketing Advisory Board for Missing People, and proud to be a Trustee of A New Direction and Ideas Foundation.
Driven by a belief that everybody has the answer within them, his purpose is to help people grow and reach a potential beyond what they thought possible. His approach is grounded in positivity, creativity, and an entrepreneurial spirit, ensuring every engagement is both transformative and inspiring.
Will’s greatest passion is his family, and he lives in Buckinghamshire with his wife and two daughters. His passion for sport and fitness is a close second.
After a career spanning senior leadership roles and global consulting across multiple industries—including FMCG, Financial Services, Technology, Pharmaceuticals, Logistics, and Automotive—James is committed to fostering leadership and organisational cultures that enable individuals and businesses to thrive.
James brings a unique blend of commercial acumen and psychological insight, combining senior hard-won, in-house leadership experience with more than a decade of consulting, coaching, and advisory work. He has led and co-designed leadership development initiatives for multinational corporations, high-growth SMEs, and start-ups transitioning from scale-up to maturity. His approach is informed by real world experience and deep expertise in system-psychodynamics and Jungian coaching and underpinned by a belief that expanded levels of awareness are the key to unlocking most business challenges.
As Director at Heresy Consulting, James played a key role in growing the business from early-stage start-up to a successful business supporting clients through transformational leadership, cultural evolution, and business strategy shifts. Previously, he was Director at The PDC, where he specialised in design-led decision-making programmes, team development, and leadership coaching. Before moving into consulting, he held senior roles in Lloyds Banking Group, HBOS plc and The Coca-Cola Company, leading international product, marketing, and business development strategies.
James holds an MA in System-Psychodynamic Approaches to Consulting and Leading, an MBA, and multiple certifications in executive coaching, group analysis, and organisational consulting. He has trained as a supervisor at the Tavistock Institute and in Jungian coaching with the International School of Jungian Coaching and Consulting.
Outside of work, James is an avid cyclist and runner and has completed multiple long-distance cycling sportives, triathlons, and a couple of marathons. He balances his passion for adventure and competition with a love of theatre, having completed the Foundations Programme in Acting at The Poor School, and remains a regular visitor to the West End, Stratford, and other fringe productions.
Alison loves to travel off the beaten path, from Bhutan to Patagonia.
With 30 years executive experience in industry, Alison is passionate about the need to engage teams when crafting and executing strategy and has an outstanding track record delivering growth internationally.
A broad thinker, she enjoys tackling business challenges from a customer-centric angle, addressing the whole system, in search of gaps and connections.
An elegant storyteller, she loves to help clients craft powerful narratives that maximise impact, internally and externally.
Today she spends her time blending coaching and advisory roles. Her empathetic and warm style creates safe spaces to explore opportunities, combining challenge and support to help leaders and teams fulfil their potential.
As Trustee of the charity AbilityNet, she is also a strong believer in the transformative power of technology and its ability to empower people in all aspects of their lives.
You will often find her gardening and walking her dog in the Dorset countryside.
