Meet The Team

PATRICK UGEUX

After two decades as a global senior executive and advisor with companies at all stages of maturity (inc. JP Morgan, Rio Tinto Alcan, Liberty Global, Clear Channel Outdoor, ITV and The Economist) Patrick believes it is essential to create an environment that enables high-quality, integrative thinking to deliver creative, ambitious, and sustainable solutions.

As a growth architect and unconventional guide, who trained as an investment banker, strategy consultant and executive coach, he examines an organisation through different lenses and connects the dots to help clients uncover the real challenge before crafting differentiating strategies and operating models. Ever mindful of what it takes to deliver sustainable growth, he stresses the importance of tackling the capability gaps and human dynamics that might stand in the way of clients reaching their full potential.

Though Patrick continues to enjoy playing a leading role at the heart of project delivery, he is also regularly called upon by the likes of Google and TM Forum to conduct, publish and present research on the use of digital technology, data and AI to drive profitable, sustainable growth.
 
After many years across the pond, he and his wife of 20 years have settled in London with their 10-year-old, football-mad son and suitably named teenage dog, Rascal.

In his spare time, Patrick can be found running too far (preferably in the mountains), enjoying multiple outdoor activities, playing bad chess with his son and indulging his lifelong love of history.

GARETH HUSSEY

Gareth was born and raised in Stoke on Trent in the UK. Today he lives in London with his French partner of 17 years, who is from Montpellier and works in the tech industry.

He is passionate about helping people and businesses to redefine themselves and thrive beyond the ‘default path’.

He spent 20 years in industry and worked for leading brands in the automotive, oil & gas, financial services and telco industry verticals, topping out as a Chief Marketing Officer and Executive GM of the £3.5 billion P&L at O2.

Today he works at the intersection of Strategy, Coaching & Growth Advisory.

Alongside creating Beyond the Blueprint, he is also a retained, senior advisor with Octopus Investments in London, one of the UK’s largest VC houses with investments in over 180 businesses.

He is also works in partnership with Wisdom8, a leading global executive coaching firm, to train C-level leaders, founders and NEDs to coach for greater leadership impact and fulfilment.

In his spare time, he loves to run, swim and do circuits. He also loves to travel and hike with his partner.

CHERYL CALVERLEY

Cheryl started her career in 2003 with Unilever, working on some of the UK’s most interesting brands; from Marmite to Pot Noodle, before a global remit with Axe (Lynx).

From there she took up the mantle of making Birdseye peas the most loved vegetable in the country & Birdseye Teatimes the heart of family life.

After 12 years in FMCG, fearful that she would be forever fighting with Tesco over end space (and a dawning realisation that there was more to marketing than FMCG) she took the leap to insurance and financial services with a move to the AA, spawning a quite remarkable (IPA-awarded) singing baby on her journey to transforming the AA brand and culture as Marketing Director.

In 2018 , moving from breakdowns to beds, she abandoned the safety of big corporations for the jumped-up scale-up sleep brand, eve sleep. She became CEO in May 2020, with a pandemic, unprecedented levels of inflation and economic instability thoroughly blooding her leadership brow. Unfortunately, the tsunami of market conditions wasn’t kind to large ticket, discretionary items, and eve sleep entered administration in October 2022 before being bought by Benson’s for Beds.

Never one to shy from an adrenaline-filled ride (or a packed diary), Cheryl’s now focussed on early-stage growth businesses, both launching a mission-driven start-up of her own in youth hospitality, and as a growth advisor to a number of entrepreneurial and founder-lead businesses. A fully-trained executive coach, she also works alongside a number of marketing leadership teams in the corporate sector, helping them develop their delivery and execution capability whilst keeping a smile on their faces….

ALISON ORSI

Alison loves to travel off the beaten path, from Bhutan to Patagonia.

With 30 years executive experience in industry, Alison is passionate about the need to engage teams when crafting and executing strategy and has an outstanding track record delivering growth internationally.

A broad thinker, she enjoys  tackling business challenges from a customer-centric angle, addressing the whole system, in search of gaps and connections.

An elegant storyteller, she loves to help clients craft powerful narratives that maximise impact, internally and externally.

Today she spends her time blending coaching and advisory roles.  Her empathetic and warm style creates safe spaces to explore opportunities, combining challenge and support to help leaders and teams fulfil their potential. 

As Trustee of the charity AbilityNet, she is also a strong believer in the transformative power of technology and its ability to empower people in all aspects of their lives. 

You will often find her gardening and walking her dog in the Dorset countryside.

ANDREW GEOGHEGAN

Andrew is interested in the potential for individuals and organisations to transformation and in making sense of and changing the systems in which we live and operate.  Andrew enjoys working with executives seeking to unlock new thinking and behaviours to address business, brand, and personal challenges.  He combines empathy and provocation, believing bringing diverse ideas and people together can shape more progressive futures.

Andrew has over 25 years’ experience in executive roles in brand-centred consumer businesses, most recently as chief marketing & transformation officer for a multi-national beauty and personal care business undergoing a complex turnaround.  He has worked on strategy, innovation, and marketing for brands such as Guinness, Johnnie Walker, Walkers\Lays, Tropicana, and St. Tropez.

He has worked primarily in international roles which gives him understanding of diverse cultural contexts.   He was included in Marketing Week’s Top 100 Marketers in 2022 and 2023.

Alongside his commercial impact, Andrew’s commitment to human development in the workplace was recognised by Management Today as a male agent of change for his work partnering with UN Women on progressive portrayal in advertising.  He writes a regular column for Marketing Week and has a book ‘Effective Brand Building’ being published in 2024. He is an AC accredited Executive Coach.

DAVID BRYSON

David is at his happiest sailing or simply pottering on his yacht on the North Coast of Wales, it is the perfect spot for quiet reflection.

After a successful military career David chose to start a new chapter in life and joined the energy industry.  Here he combined his passion for leading people, creating high performance teams, engineering, and operational excellence in roles in the UK and Europe. 

Having held various group board positions David was appointed to the Board of Management of Uniper SE, a global power and gas utility, as Chief Operating Officer and Chief Sustainability Officer in 2019.  Life was not dull, Net-Zero ambitions, COVID, the global gas crisis and the Russia-Ukraine war created a fast pace of business life. 

At the end of 2022 David decided to start the third chapter in his life story.  Having completed the INSEAD Coaching Certificate course he chose a portfolio career to achieve his goal of combing executive coaching with helping individuals and teams develop and grow.

In his spare time, as well as sailing,  you will find him following his wife’s instructions in the garden, learning to become a better cook, or motorcycling in the UK and Europe; with an aspiration to travel to North Africa on two wheels in the future.