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After two decades as a global senior executive and advisor with companies at all stages of maturity (inc. JP Morgan, Rio Tinto Alcan, Liberty Global, Clear Channel Outdoor, ITV and The Economist) Patrick believes it is essential to create an environment that enables high-quality, integrative thinking to deliver creative, ambitious, and sustainable solutions.
As a growth architect and unconventional guide, who trained as an investment banker, strategy consultant and executive coach, he examines an organisation through different lenses and connects the dots to help clients uncover the real challenge before crafting differentiating strategies and operating models. Ever mindful of what it takes to deliver sustainable growth, he stresses the importance of tackling the capability gaps and human dynamics that might stand in the way of clients reaching their full potential.
Though Patrick continues to enjoy playing a leading role at the heart of project delivery, he is also regularly called upon by the likes of Google and TM Forum to conduct, publish and present research on the use of digital technology, data and AI to drive profitable, sustainable growth.
After many years across the pond, he and his wife of 20 years have settled in London with their 10-year-old, football-mad son and suitably named teenage dog, Rascal.
In his spare time, Patrick can be found running too far (preferably in the mountains), enjoying multiple outdoor activities, playing bad chess with his son and indulging his lifelong love of history.
Gareth was born and raised in the UK. Today he lives in London with his French partner of 17 years, who is from Montpellier and works in the tech industry.
He is passionate about helping people and businesses to reinvent themselves to unlock their next stage of growth.
He spent 20 years in industry and worked for leading brands in the automotive, oil & gas, financial services and telco industry verticals. His last executive role was General Manager of the £3.5 billion PnL at O2 UK.
Today he works at the intersection of Strategy, Coaching & Growth Advisory.
Alongside creating Beyond the Blueprint, he is also a retained, Senior Advisor with Octopus Investments in London, one of the UK’s largest VC houses with investments in over 150 businesses.
He is also works in partnership with Wisdom8, a leading global executive coaching firm, to train C-level leaders, founders and NEDs to coach for greater leadership impact and fulfilment.
In his spare time, he loves to run, swim and do circuits. He also loves to travel and hike with his partner.
Cheryl started her career in 2003 with Unilever, working on some of the UK’s most interesting brands; from Marmite to Pot Noodle, before a global remit with Axe (Lynx).
From there she took up the mantle of making Birdseye peas the most loved vegetable in the country & Birdseye Teatimes the heart of family life.
After 12 years in FMCG, fearful that she would be forever fighting with Tesco over end space (and a dawning realisation that there was more to marketing than FMCG) she took the leap to insurance and financial services with a move to the AA, spawning a quite remarkable (IPA-awarded) singing baby on her journey to transforming the AA brand and culture as Marketing Director.
In 2018 , moving from breakdowns to beds, she abandoned the safety of big corporations for the jumped-up scale-up sleep brand, eve sleep. She became CEO in May 2020, with a pandemic, unprecedented levels of inflation and economic instability thoroughly blooding her leadership brow. Unfortunately, the tsunami of market conditions wasn’t kind to large ticket, discretionary items, and eve sleep entered administration in October 2022 before being bought by Benson’s for Beds.
Never one to shy from an adrenaline-filled ride (or a packed diary), Cheryl’s now focussed on early-stage growth businesses, both launching a mission-driven start-up of her own in youth hospitality, and as a growth advisor to a number of entrepreneurial and founder-lead businesses. A fully-trained executive coach, she also works alongside a number of marketing leadership teams in the corporate sector, helping them develop their delivery and execution capability whilst keeping a smile on their faces….
Alison loves to travel off the beaten path, from Bhutan to Patagonia.
With 30 years executive experience in industry, Alison is passionate about the need to engage teams when crafting and executing strategy and has an outstanding track record delivering growth internationally.
A broad thinker, she enjoys tackling business challenges from a customer-centric angle, addressing the whole system, in search of gaps and connections.
An elegant storyteller, she loves to help clients craft powerful narratives that maximise impact, internally and externally.
Today she spends her time blending coaching and advisory roles. Her empathetic and warm style creates safe spaces to explore opportunities, combining challenge and support to help leaders and teams fulfil their potential.
As Trustee of the charity AbilityNet, she is also a strong believer in the transformative power of technology and its ability to empower people in all aspects of their lives.
You will often find her gardening and walking her dog in the Dorset countryside.
Andrew is interested in the potential for individuals and organisations to transformation and in making sense of and changing the systems in which we live and operate. Andrew enjoys working with executives seeking to unlock new thinking and behaviours to address business, brand, and personal challenges. He combines empathy and provocation, believing bringing diverse ideas and people together can shape more progressive futures.
Andrew has over 25 years’ experience in executive roles in brand-centred consumer businesses, most recently as chief marketing & transformation officer for a multi-national beauty and personal care business undergoing a complex turnaround. He has worked on strategy, innovation, and marketing for brands such as Guinness, Johnnie Walker, Walkers\Lays, Tropicana, and St. Tropez.
He has worked primarily in international roles which gives him understanding of diverse cultural contexts. He was included in Marketing Week’s Top 100 Marketers in 2022 and 2023.
Alongside his commercial impact, Andrew’s commitment to human development in the workplace was recognised by Management Today as a male agent of change for his work partnering with UN Women on progressive portrayal in advertising. He writes a regular column for Marketing Week and has a book ‘Effective Brand Building’ being published in 2024. He is an AC accredited Executive Coach.
David is at his happiest sailing or simply pottering on his yacht on the North Coast of Wales, it is the perfect spot for quiet reflection.
After a successful military career David chose to start a new chapter in life and joined the energy industry. Here he combined his passion for leading people, creating high performance teams, engineering, and operational excellence in roles in the UK and Europe.
Having held various group board positions David was appointed to the Board of Management of Uniper SE, a global power and gas utility, as Chief Operating Officer and Chief Sustainability Officer in 2019. Life was not dull, Net-Zero ambitions, COVID, the global gas crisis and the Russia-Ukraine war created a fast pace of business life.
At the end of 2022 David decided to start the third chapter in his life story. Having completed the INSEAD Coaching Certificate course he chose a portfolio career to achieve his goal of combing executive coaching with helping individuals and teams develop and grow.
In his spare time, as well as sailing, you will find him following his wife’s instructions in the garden, learning to become a better cook, or motorcycling in the UK and Europe; with an aspiration to travel to North Africa on two wheels in the future.
Charli is a C-suite growth partner, executive coach and passionate advocate for sustainability, with deep expertise spanning across commercial, strategy and transformation, gained from almost 20 years in the dynamic European media sector and strategy consulting.
She led two of Sky’s TV streaming subscription businesses. Firstly, launching Sky’s first organic market entry in 2017 into Spain, which created the impetus for the pan-European Sky Showtime service. She then moved to Germany in 2020 to deliver a turnaround of Sky Ticket (now WOW), establishing it as strong, end-to-end, growth business.
She has also steered multiple end-to-end sales and service platform transformations, including implementation of Agile methodologies, and managed numerous complex, cross-functional transformation programmes – from marketing to data, kids’ content to advertising.
Before Sky she worked in strategy at ITV, the UK’s largest commercial broadcaster, building on her initial 5 years in strategy consultancy with Marakon Associates in the UK and US.
She holds a degree in Economics and Management from the University of Oxford and, while London is home, she currently lives with her family in Munich.
After a career spanning senior leadership roles and global consulting across multiple industries—including FMCG, Financial Services, Technology, Pharmaceuticals, Logistics, and Automotive—James is committed to fostering leadership and organisational cultures that enable individuals and businesses to thrive.
James brings a unique blend of commercial acumen and psychological insight, combining senior hard-won, in-house leadership experience with more than a decade of consulting, coaching, and advisory work. He has led and co-designed leadership development initiatives for multinational corporations, high-growth SMEs, and start-ups transitioning from scale-up to maturity. His approach is informed by real world experience and deep expertise in system-psychodynamics and Jungian coaching and underpinned by a belief that expanded levels of awareness are the key to unlocking most business challenges.
As Director at Heresy Consulting, James played a key role in growing the business from early-stage start-up to a successful business supporting clients through transformational leadership, cultural evolution, and business strategy shifts. Previously, he was Director at The PDC, where he specialised in design-led decision-making programmes, team development, and leadership coaching. Before moving into consulting, he held senior roles in Lloyds Banking Group, HBOS plc and The Coca-Cola Company, leading international product, marketing, and business development strategies.
James holds an MA in System-Psychodynamic Approaches to Consulting and Leading, an MBA, and multiple certifications in executive coaching, group analysis, and organisational consulting. He has trained as a supervisor at the Tavistock Institute and in Jungian coaching with the International School of Jungian Coaching and Consulting.
Outside of work, James is an avid cyclist and runner and has completed multiple long-distance cycling sportives, triathlons, and a couple of marathons. He balances his passion for adventure and competition with a love of theatre, having completed the Foundations Programme in Acting at The Poor School, and remains a regular visitor to the West End, Stratford, and other fringe productions.
Will’s work is rooted in a lifelong fascination with human behaviour. Growing up above a pub as the son of publicans, he was immersed in the rich dynamics of people and relationships from an early age. This curiosity led to a degree in Psychology, a career in marketing, and his accreditation as an Executive Coach through the Association for Coaching.
Most recently, Will founded, grew and exited a marketing services business. Prior to that, he brought an entrepreneurial spirit to the big business environments he worked in.
Today, Will partners with Founders, innovation-driven Senior Executives, and Leadership Teams to unlock sustainable growth. His unique approach combines the roles of Advisor, Strategy Consultant, and Coach, offering tailored support for the challenges and opportunities his clients face.
Will’s experience spans businesses of all sizes—from local startups to global powerhouses—across industries and market conditions. His client roster includes iconic brands like Channel 4, Apple, Pinterest, Spotify, Google, Amazon, P&G, Virgin, Reebok and Audi.
Will is a Fellow of the Royal Society of Arts, a member of the Marketing Advisory Board for Missing People, and proud to be a Trustee of A New Direction and Ideas Foundation.
Driven by a belief that everybody has the answer within them, his purpose is to help people grow and reach a potential beyond what they thought possible. His approach is grounded in positivity, creativity, and an entrepreneurial spirit, ensuring every engagement is both transformative and inspiring.
Will’s greatest passion is his family, and he lives in Buckinghamshire with his wife and two daughters. His passion for sport and fitness is a close second.
